T\u00e1c gi\u1ea3:<\/p>\n
\u00c2u Kim Ph\u1ee5ng – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc B\u00ecnh D\u01b0\u01a1ng<\/p>\n
Mai Tr\u00fac L\u00e2m – Tr\u01b0\u1eddng \u0110\u1ea1i h\u1ecdc Gia \u0111\u1ecbnh<\/p><\/blockquote>\n
<\/p>\n
M\u1ee5c ti\u00eau, gi\u00e1 tr\u1ecb c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5:<\/em><\/strong><\/p>\nVi\u1ec7t Nam l\u00e0 m\u1ed9t \u0111\u1ea5t n\u01b0\u1edbc c\u00f3 truy\u1ec1n th\u1ed1ng n\u00f4ng nghi\u1ec7p l\u00e2u \u0111\u1eddi, b\u1edfi c\u00e1c \u01b0u th\u1ebf t\u1eeb thi\u00ean nhi\u00ean ban t\u1eb7ng c\u00f9ng v\u1edbi s\u1ef1 c\u1ea7n c\u00f9 v\u00e0 kh\u00f4ng ng\u1eebng s\u00e1ng t\u1ea1o c\u1ee7a nh\u1eefng ng\u01b0\u1eddi n\u00f4ng d\u00e2n t\u1ea1o n\u00ean c\u00e1c ph\u1ea9m n\u00f4ng nghi\u1ec7p v\u00f4 c\u00f9ng \u0111a d\u1ea1ng v\u00e0 phong ph\u00fa. N\u00f4ng s\u1ea3n Vi\u1ec7t kh\u00f4ng ch\u1ec9 ti\u00eau th\u1ee5 trong n\u01b0\u1edbc m\u00e0 c\u00f2n l\u1edbn m\u1ea1nh ng\u00e0y c\u00e0ng kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf tr\u00ean tr\u01b0\u1eddng qu\u1ed1c t\u1ebf v\u1edbi h\u00e0ng lo\u1ea1t s\u1ea3n ph\u1ea9m c\u00f3 gi\u00e1 tr\u1ecb cao. Ng\u00e0nh n\u00f4ng nghi\u1ec7p ph\u00e1t tri\u1ec3n to\u00e0n di\u1ec7n, ti\u1ebfp t\u1ee5c kh\u1eb3ng \u0111\u1ecbnh vai tr\u00f2 l\u00e0 tr\u1ee5 \u0111\u1ee1 c\u1ee7a n\u1ec1n kinh t\u1ebf, th\u00f4ng qua vi\u1ec7c b\u1ea3o \u0111\u1ea3m v\u1eefng ch\u1eafc an ninh l\u01b0\u01a1ng th\u1ef1c qu\u1ed1c gia trong m\u1ecdi t\u00ecnh hu\u1ed1ng, t\u1ea1o sinh k\u1ebf, vi\u1ec7c l\u00e0m v\u00e0 thu nh\u1eadp \u1ed5n \u0111\u1ecbnh cho ng\u01b0\u1eddi d\u00e2n n\u00f4ng th\u00f4n, g\u00f3p ph\u1ea7n quan tr\u1ecdng \u1ed5n \u0111\u1ecbnh ch\u00ednh tr\u1ecb – x\u00e3 h\u1ed9i v\u00e0 ph\u00e1t tri\u1ec3n \u0111\u1ea5t n\u01b0\u1edbc. Trong giai \u0111o\u1ea1n t\u1edbi, b\u00ean c\u1ea1nh c\u00e1c th\u1eddi c\u01a1, thu\u1eadn l\u1ee3i cho ph\u00e1t tri\u1ec3n nhanh, b\u1ec1n v\u1eefng, n\u00f4ng nghi\u1ec7p, n\u00f4ng th\u00f4n n\u01b0\u1edbc ta \u0111\u1ed1i m\u1eb7t v\u1edbi nhi\u1ec1u kh\u00f3 kh\u0103n, th\u00e1ch th\u1ee9c m\u1edbi.<\/p>\n
N\u0103m 2018,\u00a0 Ch\u00ednh ph\u1ee7 ch\u00ednh th\u1ee9c ph\u00ea duy\u1ec7t th\u1ef1c hi\u1ec7n Ch\u01b0\u01a1ng tr\u00ecnh m\u1ed7i x\u00e3 m\u1ed9t s\u1ea3n ph\u1ea9m (g\u1ecdi t\u1eaft l\u00e0 OCOP) nh\u1eb1m th\u00fac \u0111\u1ea9y ph\u00e1t tri\u1ec3n kinh t\u1ebf khu v\u1ef1c n\u00f4ng th\u00f4n theo h\u01b0\u1edbng ph\u00e1t tri\u1ec3n n\u1ed9i l\u1ef1c v\u00e0 gia t\u0103ng gi\u00e1 tr\u1ecb; l\u00e0 gi\u1ea3i ph\u00e1p, nhi\u1ec7m v\u1ee5 trong tri\u1ec3n khai th\u1ef1c hi\u1ec7n ch\u01b0\u01a1ng tr\u00ecnh m\u1ee5c ti\u00eau qu\u1ed1c gia x\u00e2y d\u1ef1ng n\u00f4ng th\u00f4n m\u1edbi. Tr\u1ecdng t\u00e2m c\u1ee7a ch\u01b0\u01a1ng tr\u00ecnh OCOP l\u00e0 ph\u00e1t tri\u1ec3n s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p, phi n\u00f4ng nghi\u1ec7p, d\u1ecbch v\u1ee5 c\u00f3 l\u1ee3i th\u1ebf \u1edf m\u1ed7i \u0111\u1ecba ph\u01b0\u01a1ng theo chu\u1ed7i gi\u00e1 tr\u1ecb, do c\u00e1c th\u00e0nh ph\u1ea7n kinh t\u1ebf t\u01b0 nh\u00e2n (doanh nghi\u1ec7p, h\u1ed9 s\u1ea3n xu\u1ea5t) v\u00e0 kinh t\u1ebf t\u1eadp th\u1ec3 th\u1ef1c hi\u1ec7n. T\u1eeb khi tri\u1ec3n khai s\u1ea3n xu\u1ea5t kinh doanh theo OCOP, c\u00e1c h\u1ed9 n\u00f4ng d\u00e2n, h\u1ee3p t\u00e1c x\u00e3, doanh nghi\u1ec7p \u0111\u00e3 n\u00e2ng cao \u0111\u01b0\u1ee3c n\u0103ng l\u1ef1c s\u1ea3n xu\u1ea5t, x\u00e2y d\u1ef1ng th\u01b0\u01a1ng hi\u1ec7u, bao b\u00ec s\u1ea3n ph\u1ea9m theo h\u01b0\u1edbng ng\u00e0y c\u00e0ng chuy\u00ean nghi\u1ec7p. M\u1eb7c d\u00f9 v\u1eady, b\u00e0 con n\u00f4ng d\u00e2n nh\u00ecn chung v\u1eabn c\u00f2n v\u01b0\u1edbn trong v\u00f2ng l\u1ea9n qu\u1ea9n \u201c\u0111\u01b0\u1ee3c m\u00f9a m\u1ea5t gi\u00e1 \u2013 \u0111\u01b0\u1ee3c gi\u00e1 m\u1ea5t m\u00f9a\u201d. \u0110\u1eb7c bi\u1ec7t trong b\u1ed1i c\u1ea3nh bi\u1ebfn \u0111\u1ed5i kh\u00ed h\u1eadu, th\u1eddi ti\u1ebft c\u1ef1c \u0111oan, h\u1ea1n h\u00e1n, x\u00e2m nh\u1eadp m\u1eb7n, s\u1ea1t l\u1edf b\u1edd s\u00f4ng, b\u1edd bi\u1ec3n v\u00e0 d\u1ecbch b\u1ec7nh tr\u00ean c\u00e2y tr\u1ed3ng, v\u1eadt nu\u00f4i ng\u00e0y c\u00e0ng di\u1ec5n bi\u1ebfn ph\u1ee9c t\u1ea1p, kh\u00f3 l\u01b0\u1eddng, nh\u1ea5t l\u00e0 \u0111\u1ee3t \u0111\u1ea1i d\u1ecbch COVID-19 cho ch\u00fang ta nh\u00ecn nh\u1eadn r\u00f5 c\u00e1c v\u1ea5n \u0111\u1ec1 v\u1ec1 ti\u00eau th\u1ee5 n\u00f4ng s\u1ea3n t\u1ea1i Vi\u1ec7t Nam hi\u1ec7n nay. Vi\u1ec7c k\u1ebft n\u1ed1i kh\u00e1ch h\u00e0ng v\u1edbi c\u00e1c ch\u1ee7 th\u1ec3 OCOP \u0111\u1ec3 l\u00e0m sao c\u00e2n \u0111\u1ed1i \u0111\u01b0\u1ee3c b\u00e0i to\u00e1n cung \u2013 c\u1ea7u tr\u1edf th\u00e0nh y\u00eau c\u1ea7u b\u1ee9c thi\u1ebft. V\u00ec th\u1ebf, d\u1ef1 \u00e1n NONGSANOCOP.VN ra \u0111\u1eddi, nh\u1eb1m m\u1ee5c \u0111\u00edch gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m ch\u1ea5t l\u01b0\u1ee3ng OCOP d\u1ec5 d\u00e0ng \u0111\u1ebfn tay ng\u01b0\u1eddi ti\u00eau d\u00f9ng v\u00e0 kh\u1eb3ng \u0111\u1ecbnh \u0111\u01b0\u1ee3c v\u1ecb th\u1ebf tr\u00ean th\u1ecb tr\u01b0\u1eddng hi\u1ec7n nay. H\u01a1n th\u1ebf \u0111\u00e2y c\u00f2n l\u00e0 c\u00f4ng c\u1ee5 gi\u00fap c\u00e1c s\u1ea3n ph\u1ea9m c\u1ee7a b\u00e0 con n\u00f4ng d\u00e2n ti\u1ebfn ra th\u1ecb tr\u01b0\u1eddng th\u1ebf gi\u1edbi.<\/p>\n
M\u1ee5c ti\u00eau c\u1ee7a NONGSANOCOP.VN:<\/strong><\/p>\n\n- T\u1ea1o m\u1ed9t m\u00f4i tr\u01b0\u1eddng th\u00fac \u0111\u1ea9y ti\u00eau th\u1ee5 v\u00e0 qu\u1ea3ng b\u00e1 n\u00f4ng s\u1ea3n t\u01b0\u01a1i v\u00e0 s\u1ea3n ph\u1ea9m n\u00f4ng nghi\u1ec7p \u0111\u1ea1t ti\u00eau chu\u1ea9n OCOP<\/li>\n
- Gi\u1ea3i quy\u1ebft v\u1ea5n \u0111\u1ec1 c\u1ea5p b\u00e1ch v\u1ec1 \u0111\u1ea7u ra n\u00f4ng s\u1ea3n ph\u1ea9m cho ng\u01b0\u1eddi n\u00f4ng d\u00e2n.<\/li>\n
- Gi\u00fap ng\u01b0\u1eddi d\u00f9ng mua \u0111\u01b0\u1ee3c s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n OCOP ch\u1ea5t l\u01b0\u1ee3ng v\u00e0 thu\u1eadn ti\u1ec7n.<\/li>\n
- V\u1ec1 l\u00e2u d\u00e0i, NONGSANOCOP.VN gi\u00fap b\u00e0 con n\u00f4ng d\u00e2n \u0111\u1ecbnh h\u00ecnh \u0111\u01b0\u1ee3c nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng \u0111\u1ec3 t\u1eeb \u0111\u00f3 c\u00f3 chi\u1ebfn l\u01b0\u1ee3c kinh doanh s\u1ea3n xu\u1ea5t ph\u00f9 h\u1ee3p, \u0111\u1ec3 kh\u00f4ng c\u00f2n \u201c\u0111\u01b0\u1ee3c m\u00f9a m\u1ea5t gi\u00e1 \u2013 \u0111\u01b0\u1ee3c gi\u00e1 m\u1ea5t m\u00f9a\u201d.<\/li>\n
- T\u0103ng c\u01b0\u1eddng chuy\u1ec3n \u0111\u1ed5i s\u1ed1 k\u1ebft n\u1ed1i t\u1ed5ng th\u1ec3 c\u00e1c ngu\u1ed3n l\u1ef1c h\u1ed7 tr\u1ee3 qu\u1ea3n l\u00fd v\u00e0 ti\u00eau th\u1ee5 n\u00f4ng s\u1ea3n nh\u01b0: s\u00e0n giao d\u1ecbch th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed, n\u1ec1n t\u1ea3ng thanh to\u00e1n tr\u1ef1c tuy\u1ebfn, giao h\u00e0ng tr\u1ef1c tuy\u1ebfn, ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u1ef1c tuy\u1ebfn, truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, ph\u00e2n t\u00edch th\u00f4ng tin nhu c\u1ea7u th\u1ecb tr\u01b0\u1eddng\u2026<\/li>\n<\/ul>\n
\u0110\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng quan tr\u1ecdng nh\u1ea5t c\u1ee7a s\u1ea3n ph\u1ea9m, d\u1ecbch v\u1ee5.<\/em><\/strong><\/p>\nD\u1ef1 \u00e1n ho\u1ea1t \u0111\u1ed9ng trong l\u0129nh v\u1ef1c th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed B2C c\u1ee5 th\u1ec3 l\u00e0 b\u00e1n v\u00e0 giao h\u00e0ng to\u00e0n qu\u1ed1c th\u00f4ng qua trang web v\u1edbi nhi\u1ec1u m\u1eb7t h\u00e0ng n\u00f4ng s\u1ea3n \u0111\u1ea1t ti\u00eau chu\u1ea9n OCOP.<\/p>\n
T\u1eeb \u0111\u00f3 c\u00f3 th\u1ec3 kh\u00e1i qu\u00e1t ch\u00e2n dung kh\u00e1ch h\u00e0ng m\u1ee5c ti\u00eau s\u1eed d\u1ee5ng trang web \u0111\u1ec3 mua h\u00e0ng c\u00f3 nh\u1eefng \u0111\u1eb7c t\u00ednh:<\/p>\n
\n- Nh\u00e2n kh\u1ea9u h\u1ecdc: \u0110\u1ed9 tu\u1ed5i t\u1eeb 16 \u0111\u1ebfn 40, c\u00f3 th\u00f3i quen v\u00e0 k\u0129 n\u0103ng s\u1eed d\u1ee5ng internet.<\/li>\n
- \u0110\u1ecba l\u00fd: to\u00e0n qu\u1ed1c, ch\u1ee7 y\u1ebfu t\u1eadp trung \u1edf c\u00e1c th\u00e0nh ph\u1ed1 l\u1edbn nh\u01b0 TP H\u1ed3 Ch\u00ed Minh, \u0110\u00e0 N\u1eb5ng, C\u1ea7n Th\u01a1, H\u00e0 N\u1ed9i, H\u1ea3i Ph\u00f2ng. Trong t\u01b0\u01a1ng lai m\u1edf r\u1ed9ng ra ph\u00e2n ph\u1ed1i to\u00e0n c\u1ea7u.<\/li>\n
- H\u00e0nh vi: c\u00f3 th\u00f3i quen v\u00e0 k\u0129 n\u0103ng s\u1eed d\u1ee5ng internet c\u0103n b\u1ea3n.<\/li>\n
- T\u00e2m l\u00fd: ch\u00fa tr\u1ecdng \u0111\u1ebfn ch\u1ea5t l\u01b0\u1ee3ng uy t\u00edn, s\u1ef1 an to\u00e0n v\u00e0 b\u1ea3o \u0111\u1ea3m c\u1ee7a n\u00f4ng s\u1ea3n; s\u1ef1 thu\u1eadn ti\u1ec7n trong vi\u1ec7c l\u1ef1a ch\u1ecdn h\u00e0ng h\u00f3a v\u00e0 giao h\u00e0ng nhanh ch\u00f3ng t\u1eadn nh\u00e0.<\/li>\n<\/ul>\n
T\u00ednh kh\u1ea3 thi<\/strong><\/p>\nVi\u1ec7c s\u1ea3n xu\u1ea5t, kinh doanh s\u1ea3n ph\u1ea9m l\u00e0 kh\u1ea3 thi<\/em><\/strong>:<\/em><\/strong><\/p>\nHi\u1ec7n nay, ngo\u00e0i th\u1ecb tr\u01b0\u1eddng t\u1ed3n t\u1ea1i \u0111a d\u1ea1ng nhi\u1ec1u trang th\u01b0\u01a1ng m\u1ea1i \u0111i\u1ec7n t\u1eed v\u00e0 c\u00e1c ph\u01b0\u01a1ng ti\u1ec7n b\u00e1n s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n, trong \u0111\u00f3 c\u00f3 s\u1ea3n ph\u1ea9m OCOP. Tuy nhi\u00ean t\u1ea5t c\u1ea3 \u0111\u1ec1u cung c\u1ea5p r\u1ea5t nhi\u1ec1u s\u1ea3n ph\u1ea9m, m\u1eb7c d\u00f9 \u0111\u00e3 \u0111\u1ea1t ti\u00eau chu\u1ea9n nh\u01b0ng v\u1eabn ch\u01b0a t\u1ea1o \u0111\u01b0\u1ee3c l\u00f2ng tin v\u1edbi ng\u01b0\u1eddi ti\u00eau d\u00f9ng. B\u00ean c\u1ea1nh \u0111\u00f3, vi\u1ec7c ti\u00eau th\u1ee5 c\u00e1c lo\u1ea1i n\u00f4ng s\u1ea3n t\u01b0\u01a1i s\u1ea1ch l\u1ea1i ch\u01b0a \u0111\u01b0\u1ee3c quan t\u00e2m ch\u00fa tr\u1ecdng, \u0111a s\u1ed1 s\u1ebd l\u00e0 \u0111\u1ee3i \u0111\u1ebfn khi th\u1ecb tr\u01b0\u1eddng th\u1eadt s\u1ef1 bi\u1ebfn \u0111\u1ed9ng th\u00ec m\u1edbi b\u1eaft \u0111\u1ea7u \u0111\u01b0a ra gi\u1ea3i ph\u00e1p; l\u00fac n\u00e0y th\u00ec t\u1ea5t c\u1ea3 c\u00e1c b\u00ean \u0111\u1ed1i t\u00e1c \u0111\u1ec1u s\u1ebd c\u00f3 \u00e1p l\u1ef1c n\u1eb7ng n\u1ec1, ng\u01b0\u1eddi b\u00e1n \u00e1p l\u1ef1c v\u1ec1 gi\u00e1 v\u00e0 b\u1ea3o qu\u1ea3n n\u00f4ng s\u1ea3n, giao h\u00e0ng v\u1eadn chuy\u1ec3n c\u00f3 th\u1ec3 g\u1eb7p kh\u00f3 kh\u0103n, ng\u01b0\u1eddi mua c\u0169ng kh\u00f3 l\u00f2ng an t\u00e2m khi tr\u00ean th\u1ecb tr\u01b0\u1eddng qu\u00e1 nhi\u1ec1u n\u00f4ng s\u1ea3n t\u01b0\u01a1ng t\u1ef1.<\/p>\n
D\u1ef1 \u00e1n t\u1ea1o n\u00ean kh\u00f4ng gian k\u1ebft n\u1ed1i, \u0111\u1ec3 c\u00e1c s\u1ea3n ph\u1ea9m n\u00f4ng s\u1ea3n, \u0111\u1eb7c bi\u1ec7t l\u00e0 c\u00e1c lo\u1ea1i n\u00f4ng s\u1ea3n, rau c\u1ee7 qu\u1ea3 t\u01b0\u01a1i, tr\u00e1i c\u00e2y t\u01b0\u01a1i c\u00f3 c\u01a1 h\u1ed9i ti\u00eau th\u1ee5 ngay t\u1eeb khi c\u00f2n \u1ea5p k\u00e9n trong v\u01b0\u1eddn<\/em><\/strong>; ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng \u0111\u1ec1u y\u00ean t\u00e2m v\u00ec ch\u1ea5t l\u01b0\u1ee3ng s\u1ebd \u0111\u01b0\u1ee3c gi\u00e1m s\u00e1t v\u00e0 thanh l\u1ecdc ngay t\u1eeb \u0111\u1ea7u trong ch\u00ednh khu v\u01b0\u1eddn. N\u00f4ng s\u1ea3n t\u01b0\u01a1i c\u00f3 nhi\u1ec1u c\u01a1 h\u1ed9i kh\u1eb3ng \u0111\u1ecbnh v\u1ecb th\u1ebf, kh\u00f4ng c\u00f2n v\u00ec m\u00f9a v\u1ee5 m\u00e0 gi\u00e1 c\u1ea3 b\u1ea5p b\u00eanh k\u00eau g\u00e0o gi\u1ea3i c\u1ee9u; \u0111\u00e2y c\u0169ng ch\u00ednh l\u00e0 m\u00f4i tr\u01b0\u1eddng \u0111\u1ec3 ng\u01b0\u1eddi n\u00f4ng d\u00e2n ti\u1ebfp x\u00fac v\u1edbi c\u00e1c c\u00f4ng ngh\u1ec7 m\u1edbi v\u1ec1 b\u1ea3o qu\u1ea3n v\u00e0 ch\u1ebf bi\u1ebfn n\u00f4ng s\u1ea3n sau thu ho\u1ea1ch<\/em><\/strong>th\u00f4ng qua nh\u1eefng b\u00e0i nghi\u00ean c\u1ee9u khoa h\u1ecdc v\u00e0 c\u00e1c t\u00e0i li\u1ec7u \u0111\u01b0\u1ee3c ch\u1ecdn l\u1ecdc t\u1eeb c\u00e1c chuy\u00ean gia trong ng\u00e0nh. Khi d\u1ef1 \u00e1n ho\u1ea1t \u0111\u1ed9ng \u1ed5n \u0111\u1ecbnh, th\u00ec v\u1ea5n \u0111\u1ec1 du l\u1ecbch t\u1ea1i v\u01b0\u1eddn n\u00f4ng s\u1ea3n s\u1ebd \u0111\u01b0\u1ee3c tri\u1ec3n khai kh\u00f4ng ch\u1ec9 nh\u1eb1m ph\u1ee5c v\u1ee5 tham quan du l\u1ecbch m\u00e0 s\u1ebd tr\u1edf th\u00e0nh ph\u01b0\u01a1ng ti\u1ec7n qu\u1ea3ng b\u00e1 n\u00f4ng s\u1ea3n t\u01b0\u01a1i h\u00e1i t\u1ea1i v\u01b0\u1eddn. Th\u1ebf n\u00ean, khi \u0111\u01b0a d\u1ef1 \u00e1n v\u00e0o ho\u1ea1t \u0111\u1ed9ng l\u00e0 ho\u00e0n tho\u00e0n kh\u1ea3 thi trong \u0111i\u1ec1u ki\u1ec7n th\u00ec tr\u01b0\u1eddng hi\u1ec7n nay v\u1edbi r\u1ea5t nhi\u1ec1u lo\u1ea1i n\u00f4ng s\u1ea3n OCOP t\u01b0\u01a1i ch\u01b0a \u0111\u1ea3m b\u1ea3o \u0111\u1ea7u ra.<\/p>\nT\u00ednh \u0111\u1ed9c \u0111\u00e1o, s\u00e1ng t\u1ea1o<\/strong><\/p>\n\n- K\u00eanh chuy\u00ean b\u00e1n n\u00f4ng s\u1ea3n \u0111\u1ea1t ti\u00eau chu\u1ea9n OCOP t\u01b0\u01a1i s\u1ea1ch \u0111\u01b0\u1ee3c thu h\u00e1i t\u1eadn v\u01b0\u1eddn k\u1ebft h\u1ee3p y\u1ebfu t\u1ed1 du l\u1ecbch v\u00e0 qu\u1ea3ng b\u00e1.<\/li>\n
- Ng\u01b0\u1eddi n\u00f4ng d\u00e2n (h\u1ed9 s\u1ea3n xu\u1ea5t, h\u1ee3p t\u00e1c x\u00e3) l\u00e0 \u0111\u1ed1i t\u00e1c tr\u1ef1c ti\u1ebfp c\u1ee7a ch\u00fang t\u00f4i, ph\u1ea3i k\u00fd cam k\u1ebft th\u1ef1c h\u00e0nh s\u1ea3n xu\u1ea5t tu\u00e2n th\u1ee7 c\u00e1c ti\u00eau chu\u1ea9n c\u1ee7a OCOP.<\/li>\n
- K\u00eanh k\u1ebft n\u1ed1i tr\u1ef1c ti\u1ebfp ng\u01b0\u1eddi n\u00f4ng d\u00e2n s\u1ea3n xu\u1ea5t \u0111\u1ebfn kh\u00e1ch h\u00e0ng (m\u00f4 h\u00ecnh t\u1eeb n\u00f4ng tr\u1ea1i \u0111\u1ebfn b\u00e0n \u0103n) c\u1eaft b\u1ecf c\u00e1c kh\u00e2u trung gian (nh\u01b0 th\u01b0\u01a1ng l\u00e1i) t\u1ed1i \u01b0u ho\u00e1 l\u1ee3i nhu\u1eadn.<\/li>\n
- Ch\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c chia s\u1ebb gi\u00e1 tr\u1ecb cho c\u1ea3 ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00ecnh th\u00e0nh m\u1ed9t m\u1ea1ng l\u01b0\u1edbi t\u1ea1o gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i l\u00e2u d\u00e0i th\u00f4ng qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng (facebook, zalo, tiktok\u2026)<\/li>\n
- C\u00e2n b\u1eb1ng cung – c\u1ea7u n\u00f4ng s\u1ea3n.<\/li>\n<\/ul>\n
Chi\u1ebfn l\u01b0\u1ee3c marketing mix<\/u><\/strong>:<\/u><\/strong><\/p>\n1- Product \u2013 S\u1ea3n ph\u1ea9m:<\/strong><\/p>\n\u0110\u1ecbnh h\u01b0\u1edbng ch\u1ea5t l\u01b0\u1ee3ng:<\/em><\/strong><\/p>\nD\u1ef1 \u00e1n h\u01b0\u1edbng t\u1edbi ch\u1ea5t l\u01b0\u1ee3ng to\u00e0n di\u1ec7n, ch\u1ec9nh chu trong t\u1eebng chi ti\u1ebft c\u1ee7a m\u1ed7i lo\u1ea1i n\u00f4ng s\u1ea3n v\u1edbi t\u00f4n ch\u1ec9 \u0111\u1eb7t ch\u1ea5t l\u01b0\u1ee3ng s\u1ea3n ph\u1ea9m l\u00ean tr\u00ean t\u1ea5t c\u1ea3.<\/p>\n
C\u00e1c s\u1ea3n ph\u1ea9m s\u1ebd \u0111\u01b0\u1ee3c l\u1ef1a ch\u1ecdn kh\u1eafc khe theo \u0111\u00fang ti\u00eau chu\u1ea9n OCOP tr\u01b0\u1edbc khi \u0111\u01b0a l\u00ean ch\u00e0o b\u00e1n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o ch\u1ea5t l\u01b0\u1ee3ng, \u0111\u1ed3ng nh\u1ea5t v\u00e0 c\u1ea3 ngu\u1ed3n cung c\u1ee7a s\u1ea3n ph\u1ea9m. V\u1ea5n \u0111\u1ec1 b\u1ea3o qu\u1ea3n v\u00e0 v\u1eadn chuy\u1ec3n \u0111\u01b0\u1ee3c ch\u00fa tr\u1ecdng ho\u00e0n thi\u1ec7n \u0111\u1ec3 \u0111\u1ea3m b\u1ea3o r\u1eb1ng n\u00f4ng s\u1ea3n an to\u00e0n t\u1eeb v\u01b0\u1eddn \u0111\u1ebfn tay ng\u01b0\u1eddi d\u00f9ng.<\/p>\n
D\u1ecbch v\u1ee5 \u0111i k\u00e8m:<\/em><\/strong><\/p>\n\n- Truy xu\u1ea5t ngu\u1ed3n g\u1ed1c s\u1ea3n ph\u1ea9m, k\u00e8m c\u00e1c th\u00f4ng tin v\u1ec1 n\u00f4ng s\u1ea3n, du l\u1ecbch, s\u1ee9c kh\u1ecfe v\u00e0 khoa h\u1ecdc,<\/li>\n
- C\u00e1c d\u1ecbch v\u1ee5 ch\u0103m s\u00f3c kh\u00e1ch h\u00e0ng tr\u01b0\u1edbc v\u00e0 sau b\u00e1n h\u00e0ng<\/li>\n<\/ul>\n
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2- Price \u2013 Gi\u00e1 c\u1ea3:<\/strong><\/p>\n\u0110\u1ecbnh gi\u00e1:<\/em><\/strong><\/p>\nC\u00f3 02 lo\u1ea1i \u0111\u1ecbnh gi\u00e1 cho c\u00e1c lo\u1ea1i h\u00ecnh ph\u00e2n ph\u1ed1i s\u1ea3n ph\u1ea9m:<\/p>\n
\n- \u0110\u1ed1i v\u1edbi kh\u00e1ch h\u00e0ng tr\u1ef1c ti\u1ebfp;<\/li>\n
- \u0110\u1ed1i v\u1edbi c\u00e1c \u0111\u1ed1i t\u00e1c h\u1ed7 tr\u1ee3 ph\u00e2n ph\u1ed1i.<\/li>\n<\/ul>\n
Chi\u1ebfn l\u01b0\u1ee3c v\u1ec1 gi\u00e1:<\/em><\/strong><\/p>\nB\u00ean c\u1ea1nh vi\u1ec7c \u0111\u1ecbnh gi\u00e1, c\u00f2n \u0111\u01b0a chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 nh\u1eb1m ch\u1ec9nh l\u00fd gi\u00e1 s\u1ea3n ph\u1ea9m cho ph\u00f9 h\u1ee3p v\u1edbi t\u1eebng th\u1eddi \u0111i\u1ec3m v\u00e0 ho\u00e0n c\u1ea3nh:<\/p>\n
\n- Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 \u0111\u00e1nh v\u00e0o t\u00e2m l\u00fd kh\u00e1ch h\u00e0ng: m\u1ee9c gi\u00e1 s\u1ebd ph\u1ee5 thu\u1ed9c v\u00e0o nh\u1eefng \u0111\u1ed1i t\u01b0\u1ee3ng kh\u00e1ch h\u00e0ng (thu nh\u1eadp, \u0111\u1ecba l\u00fd, m\u1ee5c \u0111\u00edch,…) v\u00e0 k\u00eanh mua s\u1eafm.<\/li>\n
- Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 khuy\u1ebfn m\u00e3i: cung c\u1ea5p c\u00e1c g\u00f3i s\u1ea3n ph\u1ea9m mang t\u00ednh bi\u1ec3u tr\u01b0ng, qu\u00e0 t\u1eb7ng v\u00e0o c\u00e1c d\u1ecbp \u0111\u1eb7c bi\u1ec7t trong n\u0103m, ng\u00e0y L\u1ec5 T\u1ebft,….<\/li>\n
- Chi\u1ebfn l\u01b0\u1ee3c gi\u00e1 ph\u00e2n theo khu v\u1ef1c \u0111\u1ecba l\u00fd: t\u00f9y v\u00e0o khu v\u1ef1c, \u0111\u1ecba \u0111i\u1ec3m \u0111\u01b0\u1ee3c kh\u00e1ch h\u00e0ng \u0111\u1ec3 \u0111\u01b0a ra m\u1ee9c gi\u00e1 h\u1ee3p l\u00fd.<\/li>\n
- Discount – chi\u1ebft kh\u1ea5u: s\u1eed d\u1ee5ng cho c\u00e1c \u0111\u01a1n v\u1ecb, \u0111\u1ed1i t\u00e1c, \u0111\u1ea1i l\u00fd ph\u00e2n ph\u1ed1i ho\u1eb7c c\u00e1c c\u00e1 nh\u00e2n,… c\u00f3 s\u1ef1 h\u1ee3p t\u00e1c v\u00e0 gi\u1edbi thi\u1ec7u kh\u00e1ch h\u00e0ng.<\/li>\n<\/ul>\n
Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n:<\/em><\/strong><\/p>\n\n- Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n b\u1eb1ng ti\u1ec1n m\u1eb7t khi nh\u1eadn h\u00e0ng<\/li>\n
- Thanh to\u00e1n b\u1eb1ng th\u1ebb v\u00e0 chuy\u1ec3n kho\u1ea3n: ATM, VISA, MASTER\u2026<\/li>\n
- Ph\u01b0\u01a1ng th\u1ee9c thanh to\u00e1n b\u1eb1ng v\u00ed \u0111i\u1ec7n t\u1eed: momo, airpay, zalopay<\/li>\n<\/ul>\n
3 – Place \u2013 Ph\u00e2n ph\u1ed1i:<\/strong><\/p>\nX\u00e2y d\u1ef1ng k\u00eanh ph\u00e2n ph\u1ed1i:<\/em><\/strong><\/p>\nCh\u00fa tr\u1ecdng \u0111\u1ebfn vi\u1ec7c chia s\u1ebb gi\u00e1 tr\u1ecb cho c\u1ea3 ng\u01b0\u1eddi n\u00f4ng d\u00e2n v\u00e0 ng\u01b0\u1eddi ti\u00eau d\u00f9ng, h\u00ecnh th\u00e0nh m\u1ed9t m\u1ea1ng l\u01b0\u1edbi t\u1ea1o gi\u00e1 tr\u1ecb k\u1ebft n\u1ed1i l\u00e2u d\u00e0i th\u00f4ng qua c\u00e1c c\u1ed9ng \u0111\u1ed3ng (facebook, zalo, tiktok\u2026) t\u1eeb \u0111\u00f3 h\u00ecnh th\u00e0nh k\u00eanh b\u00e1n h\u00e0ng ch\u1ee7 l\u1ef1c.<\/p>\n
Logistics:<\/em><\/strong><\/p>\nD\u1ef1 \u00e1n h\u01b0\u1edbng \u0111\u1ebfn vi\u1ec7c x\u00e2y d\u1ef1ng th\u00e0nh m\u1ed9t c\u00f4ng ty chuy\u00ean nghi\u1ec7p v\u00e0 c\u00f3 quy m\u00f4 l\u1edbn n\u00ean v\u1ea5n \u0111\u1ec1 logistics l\u00e0 m\u1ed9t trong nh\u1eefng vi\u1ec7c quan tr\u1ecdng c\u1ee7a vi\u1ec7c x\u00e2y d\u1ef1ng h\u1ec7 th\u1ed1ng ph\u00e2n ph\u1ed1i d\u1ecbch v\u1ee5:<\/p>\n
\n- Qu\u1ea3n l\u00fd trang web:<\/li>\n
- Ch\u0103m s\u00f3c \u0111\u1ed1i t\u00e1c, kh\u00e1ch h\u00e0ng<\/li>\n
- V\u1eadn t\u1ea3i, di chuy\u1ec3n<\/li>\n
- Li\u00ean l\u1ea1c v\u1edbi kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n tham gia trong k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n
- Thu th\u1eadp th\u00f4ng tin t\u1eeb kh\u00e1ch h\u00e0ng v\u00e0 c\u00e1c th\u00e0nh ph\u1ea7n tham gia trong k\u00eanh ph\u00e2n ph\u1ed1i<\/li>\n<\/ul>\n
T\u1ea5t c\u1ea3 c\u00e1c c\u00f4ng vi\u1ec7c tr\u00ean s\u1ebd \u0111\u01b0\u1ee3c s\u1ed1 ho\u00e1 m\u1ed9t c\u00e1ch t\u1ed1i \u0111a nh\u1eb1m ti\u1ebft ki\u1ec7m nh\u00e2n l\u1ef1c v\u00e0 c\u00f3 nhi\u1ec1u th\u00f4ng tin ch\u00ednh x\u00e1c nh\u1ea5t h\u1ed7 tr\u1ee3 l\u00e3nh \u0111\u1ea1o doanh nghi\u1ec7p ra quy\u1ebft \u0111\u1ecbnh.<\/p>\n
4 – Promotion \u2013 Truy\u1ec1n th\u00f4ng:<\/strong><\/p>\nX\u00fac ti\u1ebfn b\u00e1n c\u00e1c s\u1ea3n ph\u1ea9m:<\/em><\/strong><\/p>\n
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